It's STILL the world's largest marketplace: eBay! And now with the thoroughly updated second edition of EBAY THE SMART WAY, both buyers and sellers get the inside scoop on nearly a dozen new features. With a special emphasis on sellers, all the updated basics are still here, showing how to:

In the short but wild history of the Internet, few companies have developed such an ideal approach to utilizing the uniqueness of the medium for business as eBay--hence the title of Adam Cohen's colorful and insightful corporate biography The Perfect Store. Cohen, chief technology writer for Time magazine before joining The New York Times' editorial board, is the only journalist to receive complete cooperation from the company for such a project, and the combination of access and experience leads to a well-researched and well-written tale capturing the essence of this online auction-house phenomenon. In the process, Cohen reveals how the pioneering site first developed into a vibrant virtual community, then a cultural icon and a model for Web-based commerce that reported revenue of $749 million in 2001.

Are you one of the millions of Internet users that are flocking to eBay? Do you lack the knowledge, experience, or savvy to bid with confidence or conduct your own auctions? Online Auctions at eBay, 2nd Edition will familiarize you with the world of phenomenally successful online auctions. This book introduces you to eBay and its features, including how to find items within eBay's extensive listings, how to research items and place bids, and how to employ techniques that increase success in winning the auction. You will learn how to create your own auction listings, from simple text to more creative and eye-catching HTML designs. You will also discover the best methods to track an auction, finalize deals, send or receive payment, and exchange merchandise. Plus you'll learn tips about good customer service, electronic etiquette, fair methods, and how to build trust in cyberspace. By the end of this book you will know how to achieve a successful and enjoyable online auction experience.

The Unofficial Guide to eBay and Online Auctions is your one-stop guide to buying and selling your merchandise online. Expert authors Dawn and Bobby Reno take you step-by-step through a variety of online auction sites -- explaining how they work, pitfalls to look out for, and how you can get the most from your online experience. Starting out can be a challenge. This book gives you more than the official line on everything from registering and setting up your account to bidding to avoiding “auction fever” and what to do if it happens. In addition, you’ll receive tips and techniques on how to protect yourself from online fraud without sacrificing the enjoyment and challenge of getting the most for your money online.

Series features: Includes the advice on how to maximize eBay profits that has led nearly 125,000 readers to the two previous editions of eBay For Dummies.